Higuma Doughnuts

Higuma Doughnuts has several locations throughout central Tokyo. The one in Gakugei-daigaku is also a cafe, serving burgers and sausages. There is also a location in Omotesando in collaboration with Coffee Wrights.

The donuts are tasty — with rotating and seasonal flavors. While the donuts are definitely interesting and well made, what they do better than most other shops is their branding and merchandising. Who doesn’t want a t-shirt with a bear eating a donut?

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